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Brand Identity

Brands with distinct identities have been shown to attract a large number of people because their messaging resonates with the intended demographic. People will buy a wonderful product, but they will embody a great message.

Take a look at brands like Fashion Nova in the United States, Love, Bonito in Singapore, and Boohoo in the United Kingdom. They each have a firm grasp of who their target customers are and how to best communicate with them.

Here are three qualities with which you can begin:

Brand Name

Of course, the first thing you should do is think of your brand name. To be honest, this is the most enjoyable aspect of developing your brand’s identity. If you’re being honest, you probably already have one or two brand names in mind. Here are a few things to think about before you go ahead and register it:

1.Avoid names that are difficult to spell or pronounce, regardless of how cool they are.

2.Avoid any names that are too close to an existing brand. This is to avoid any misunderstandings – as well as any potential legal issues.

3.Stay away from generic names. It’s difficult to rank for SEO when your name is anything like ‘Fun Fashion’ or ‘Great Style.’ In layman’s words, it’s more difficult for visitors to find your company’s website.

Once you’ve decided on a brand name, don’t forget to…

1.Create a company URL: Even if you don’t intend to sell online, you’ll still need a website to house all of your data. Before it’s too late, sign up before it’s too late!

2.Register accounts on all social media platforms: Even if there are no postings currently, create an account. This is so you may keep the name on the internet… You don’t want your brand name to be surrounded by random numbers.

Make a tagline, if desired.

This is all up to you, however, a phrase can help your business stand out. A classic example is Nike’s renowned slogan, “Just Do It.” Remember that less is always more when creating a tagline.

Brand personality & visual identity

Your brand personality – or brand pillar, as some call it – is the essence of what your brand represents, just as a business model. It has the ability to influence consumer behavior, which is a key component of customer loyalty.

The tone of your brand’s voice is its personality. It’s the language you use to communicate with customers. It’s your promise to the rest of the planet. Simply put, it’s how you want your customers to talk about your company.

As a result, your visual identity suffers as a result. Any graphics you create for your business matter, and it’s critical that they elicit an emotion that reflects your brand’s identity.

To begin, consider a few words that best characterize your brand. The color palette, font, graphical elements, and logo usage can all be expanded upon from there. If it helps you to be more creative, make a mood board.

It’s critical to keep to the branding once you’ve made your choice for consistency’s sake. This is true on every level, from the people you hire to the visuals you exhibit online to the individuals you collaborate with.

Product
  • Packaging Product
  • Design
Online
  • Website Layout
  • Visuals
  • Content
  • Partnerships
  • Captions for social media
Offline
  • The flow of visual merchandising in a store
  • Employees’ customer service
Aspects to Consider (USPs)

This section is similar to the ‘identify your niche’ portion, except it focuses on your brand. How can you set yourself apart from other companies that provide similar goods?

It could be something as simple as your delivery services, your company’s history, or even the design of your website.

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